The short answer is that product realization is a term used in ISO 9001:2008, referring to the basic design and realization of a product provided to customers, measurable by quality control. The long answer is ISO9001:2008 product realization provides clear, certifiable standards for the process of bringing a product to market. Product realization means a clear idea of what the product will be, usually expressed in drawings, statements of work, functional product specs, or their equivalents. Based on this clear idea, quality management can objectively determine if the product was "realized" and how efficient the process was.